Brand story
Everything that gets measured needs a baseline. We intend to be the one for Chinese GEO.
BASELINE. Anything you want to measure needs a baseline first: without it, “higher / lower / improved” mean nothing.
The first thing we do is set a trustworthy baseline for how your brand is described inside AI. Measure where you stand now — only then does “where to go” have meaning.
But the name carries a second meaning — and that’s our ambition.
Over the past decade, the place that shapes brand perception moved from the results page into a generated AI answer. A user simply asks AI “who’s reliable” — being in that answer, or not, is a brand-new shelf you can’t see.
The old playbook — ads, keyword stuffing, gaming search — mostly fails on this shelf, and what works drifts with model updates and competition.
What enterprises need isn’t another vendor selling a “we’ll get you to the top” promise — it’s a marketing partner to cross this shift with.
In an era where AI shapes perception, the only value that doesn’t drift is measuring the truth accurately.
A partner isn’t a one-off. We stay with you through Measure → Diagnose → Build → Operate: measure the present honestly, translate brand facts into language AI understands, then re-measure monthly and keep correcting.
We bet on one thing: trustworthy measurement. It won’t exaggerate on your behalf — which is exactly why it survives your legal team, your competitors, and your own scrutiny.
That’s the second meaning of the name. Our goal is to become the baseline of Chinese GEO itself — so that when anyone asks where a brand truly stands inside Chinese AI, the answer is read on BASELINE’s terms.
What earns the right to set a standard? Exactly the rules we’ve held since day one. A number that shifts with mood can’t be a standard; a number anyone can reproduce and re-check can.
How Chinese GEO is measured — on BASELINE’s terms.
Four dimensions, zero LLM, zero randomness. Same evidence, same conclusion, always.
Raw counts + confidence intervals — never noise dressed up as a percentage.
Every number append-only, clicking back to a screenshot. The quality gate can’t be bypassed.
Every weight cites its source; industry lore is flagged “assumption, not truth.”
We don’t just measure the baseline — we intend to be it.