About us

We do one thing: honestly measure how AI sees your brand

BASELINE believes that in an era when AI rewrites brand perception, the first question isn’t “how do we optimize?” but “where do you actually stand right now?”

A new shelf you can’t see

A decade ago the search results page shaped brand perception; today more and more decisions happen inside a generated AI answer. A user asks “who’s reliable in industry X,” the AI gives one answer — and you’re either in it or you don’t exist. It’s a brand-new shelf, and most brands don’t even know which row they’re on.

Why start from measurement

The market is full of GEO “optimization promises”; what’s scarce is honest measurement. Public research repeatedly shows many tactics are unstable in real conditions and drift with model iterations and competition. In such a market, the one thing that doesn’t drift is measuring the present state accurately and verifiably. That’s where BASELINE starts — and where the name comes from: a baseline.

What we stand on

Deterministic rules over AI scoring; raw counts over percentages; append-only evidence over pretty decks; literature-anchored weights over lore. Each one serves the same purpose: a conclusion that you, your legal team and your competitors can re-check without it falling apart.

A deep technical partnership with Tencent

BASELINE maintains a deep technical partnership with Tencent: Tencent provides technical experts in GEO (Generative Engine Optimization), and the underlying technology of our engine-behavior benchmark platform involves Tencent’s engineering team. The product and assessment system are built in-house by BASELINE, with Tencent supporting us as a deep technical partner.

Three rules we won’t break

Deterministic

Four dimensions, zero LLM, zero randomness. Same evidence, same conclusion, always.

Honest

Public reports show only raw counts + confidence intervals. Small samples don’t pose as large ones.

Traceable

Every number is append-only and clicks back to a screenshot. The quality gate can’t be bypassed.

Company

Legal entity
Shanghai Beisilan AI Technology Co., Ltd.
Brand
BASELINE / 倍思蓝